Wednesday 8 April 2020

You Are Not Alone


You Are Not Alone (YANA)
is a new organisation that will be running a games themed event to support us all during COVID-19 and raise money for various charities. The company has been founded by Edge Esports co-founder Adam Whyte.

“People aren’t really talking enough about the mental impact that COVID-19 is going to have on our society,” Whyte told The Esports Observer. “We’re inherently social creatures. Taking away someone’s FIFA football and their NBA and their NCAA and Olympics and ComicCon makes it very difficult for us to find these social gatherings. You can’t congregate in the pubs. So I thought, why don’t we use gaming to bring people together?”


Their first fundraiser event will focus around livestreamed games and host competitions via live broadcast (Facebook Gaming and Twitch). Ubisoft, Barclays, Codemasters and Sports Interactive are supporting the event so far.

Just giving will be the method of donation and those that choose to donate will be able to select from a variety of charities. 

Already Barclays have confirmed they will be hosting a FIFA 20 tournament, while Ubisoft have announced events that revolve around a lot of their key franchises. 

The event will take place on the 2nd of May and they have said more details will be soon to follow.

It is nice to see these industry giants reaching out to entertain during a time of crisis. Hopefully more will follow suit and get involved. 

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