Celebrities, corporations, music labels and sports stars have vowed not to post on their accounts on what is being called Blackout Tuesday following the death of George Floyd.
Demonstrations have broken out across the US following the death of Mr Floyd and other allegations of police brutality. police have clashed with protesters in cities including New York, Los Angeles and Minneapolis. Meanwhile Donald Trump has threatened to deploy the country's military unless state authorities stop ongoing demonstrations.
What is Blackout Tuesday?
The idea is to fill Facebook, Twitter and Instagram with black squares in an effort to encourage people to turn their focus from themselves and celebrities and turn their attention towards the Black Lives Matter movement.
Organisers said they wanted Tuesday to be a "a day to disconnect from work and reconnect with our community" through "an urgent step of action to provoke accountability and change".
If you do partake in this, please use #blackouttuesday and not #blacklivesmatter, as this has led to many important posts disappearing in a field of black squares.
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